I beg young people to travel. If you don’t have a passport, get one. Take a summer, get a backpack and go to Delhi, go to Saigon, go to Bangkok, go to Kenya. Have your mind blown. Eat interesting food. Dig some interesting people. Have an adventure. Be careful. Come back and you’re going to see your country differently, you’re going to see your president differently, no matter who it is. Music, culture, food, water. Your showers will become shorter. You’re going to get a sense of what globalization looks like. It’s not what Tom Friedman writes about; I’m sorry. You’re going to see that global climate change is very real. And that for some people, their day consists of walking 12 miles for four buckets of water. And so there are lessons that you can’t get out of a book that are waiting for you at the other end of that flight. A lot of people—Americans and Europeans—come back and go, ohhhhh. And the light bulb goes on.
Storytelling is joke telling. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. We all love stories. We’re born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined.
What is luxury?
Relationships of substance and value with all the people in your world. The man who cuts your meat, grows your vegetables, fits your shoes, pulls your coffee.
Luxury is not being a slave to fashion, nor trend. Not shopping on sale, only to have more of what is not right. Luxury is having only in your life what is correct and right, and when the time is right.
Luxury is having an extra hour every day to read the paper, eat toast with your love before you leave the house, sit in a park at lunch and watch the grass grow. Even if it means you’ll never drive an S-Class Mercedes or send your children to Knox.
What is value?
Value is paying 20 or 30 percent extra not to shop on sale. Value is the extra 50c it might cost to have a coffee that is truly superb, or the extra $30 a year you might tip your barista to remember that you like a single sugar and the milk extra hot.
Value isn’t cheap. Value costs money, but it also costs time and consideration. Because if you value yourself, you don’t skimp on what’s important – time, quality, integrity.
- Ethan Desu
Sage words from Ethan Desu on the real meaning of luxury and value. Ethan is highly regarded in the classic menswear scene, and rightly so.
I think that many retailers and luxury brands need to realign their concept of seasonal sales due to the negative impact they have on their core brand value.
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are “The Advertisers” and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
F#ck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
Banksy on Advertising (via thediscoursecircus)
Rather than talking ‘at’ the audience, what if we engaged them as willing accomplices? Hmmm.