PLANNING THE JOURNEY 

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What is the future of planning? Thinking as doing.  This video created by Redscout points to the future of planning, where the role of planners will be less to only PLAN and more to activate and DO. It’s not simply about sitting behind a computer, pumping out slide decks. It’s only through the doing that a planner is really engaged, proving the power of the plan by tying it to something...

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Heidi Hackemer’s words of caution about working in advertising.   Caution #1 - Don’t be a cliche.  Caution #2 - Don’t expect advertising to make you interesting. Caution #3 - Remember, we’re people talking to people. Keep your humanity.

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