Storytelling is joke telling. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. We all love stories. We’re born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined.
What is luxury?
Relationships of substance and value with all the people in your world. The man who cuts your meat, grows your vegetables, fits your shoes, pulls your coffee.
Luxury is not being a slave to fashion, nor trend. Not shopping on sale, only to have more of what is not right. Luxury is having only in your life what is correct and right, and when the time is right.
Luxury is having an extra hour every day to read the paper, eat toast with your love before you leave the house, sit in a park at lunch and watch the grass grow. Even if it means you’ll never drive an S-Class Mercedes or send your children to Knox.
What is value?
Value is paying 20 or 30 percent extra not to shop on sale. Value is the extra 50c it might cost to have a coffee that is truly superb, or the extra $30 a year you might tip your barista to remember that you like a single sugar and the milk extra hot.
Value isn’t cheap. Value costs money, but it also costs time and consideration. Because if you value yourself, you don’t skimp on what’s important – time, quality, integrity.
- Ethan Desu
Sage words from Ethan Desu on the real meaning of luxury and value. Ethan is highly regarded in the classic menswear scene, and rightly so.
I think that many retailers and luxury brands need to realign their concept of seasonal sales due to the negative impact they have on their core brand value.
Consuming is construed as an affirmation of self, a way of acting in the world, of expressing one’s identity and difference and participating in something larger than oneself. Consumption is driven by the conflicting impulse to both belong and be different, to identify with and differentiate from.
Trevor Norris, 2005
International Journal of Baudrillard Studies