Posts tagged trends

Be more than just a magpie. To quote a great planner I spoke to recently, “It’s all about connecting the dots, mate!” When I first started out in planning, I was like a magpie. Magpies constantly collect shiny, interesting objects. Like a magpie, I was constantly searching for new and interesting things in the world - Things such as emerging trends, products, brands and ads. But I just wasn’t connecting the dots. One of the most important things I’ve learnt is that you need to dig much deeper than that! There are always going to be shiny, interesting things out there in the world. Shiny things aren’t hard to find. Anyone can do that. Our job as planners is to dig deeper and understand what they actually mean. We need to understand the cultural significance of them. We need to understand why they are emerging, and how and why they are connected to other ‘shiny’ things. It’s just so easy to be a magpie and look for shiny things with no real understanding of what they mean. But proper planning is all about connecting the dots in seemingly disconnected ideas in order to create something truly brilliant.

Be more than just a magpie.

To quote a great planner I spoke to recently, “It’s all about connecting the dots, mate!”

When I first started out in planning, I was like a magpie. Magpies constantly collect shiny, interesting objects. Like a magpie, I was constantly searching for new and interesting things in the world - Things such as emerging trends, products, brands and ads. But I just wasn’t connecting the dots.

One of the most important things I’ve learnt is that you need to dig much deeper than that! There are always going to be shiny, interesting things out there in the world. Shiny things aren’t hard to find. Anyone can do that.

Our job as planners is to dig deeper and understand what they actually mean. We need to understand the cultural significance of them. We need to understand why they are emerging, and how and why they are connected to other ‘shiny’ things.

It’s just so easy to be a magpie and look for shiny things with no real understanding of what they mean. But proper planning is all about connecting the dots in seemingly disconnected ideas in order to create something truly brilliant.

We all want to be young.

Another wicked movie for all you young planner/creative types to check out. The movie “We All Want to Be Young” is all about today’s young generation and is the outcome of several studies developed over the past 5 years.

The movie was created by BOX1824, a Brazilian research company specialising in behavioral sciences and consumer trends.

INFLUENCERS 

Influencers is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

I watched this late last year. It’s beautifully filmed and produced. If you’re in the creative industry, do not miss out on watching this. It’s wicked. Watching this just makes me want to move to New York City..

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